The journey really was a crazy one from there on in, we were so overwhelmed that in the first year we really did no advertising at all, everything was done on word of mouth, we made the decision to expand to a new area to go a bit further and to see whether we could boost sales with a bigger footprint, luckily this panned out for us and before too long we had quickly risen from 12 orders a week on our first week to 68 orders a week after a year of business. On May the 6th 2013 Johannes and I became the owners of Farmfresh Direct, which we then changed to Farm Fresh Direct as I had a grammatical issue with the other spelling! We got hold of the books and we thought that we could turn this company around, we can do it better as we have more time and determination to take this business to a whole new level. Luckily for me Johannes is never swayed by feelings and has his head screwed on, so we asked for advice from our accountant and some other people in our lives that we feel can mentor and guide us. As she said it, it almost felt like I knew already that this business was going to be mine, so I went home and spoke to Johannes both with nervousness and apprehension, was I really going to buy a business, the one thing I had said I would never do? She had decided the amount of effort that Farmfresh needed compared to the time she had to do it were just not working out, so she thought it was now the time to sell. Anyway I started looking for work and randomly I was introduced to the bubbliest most enthusiastic person I have ever met….Jonel Ackermann………As it turns out Jonel was something of a local legend as she and her husband Dawie owned a thriving flower shop in Town, they had two grown up children just finishing school and also a small business called Farmfresh Direct which was looking for an assistant to help Jonel! Perfect for me, I love food and I was pretty much a personal assistant in my past career, so I applied and got the job!Īfter a couple of months Jonel walked into the office and she had just had enough, she was being stretched too much with the shop, her kids, Farmfresh and normal life’s duties. When we both arrived in George we didn’t know what we were going to do or where we wanted to start upon new careers, it was almost like being 18 again and we were embarking on the big wide world and were trying to find our feet, to be honest this wasn’t the nicest of prospects at the age of 32, it made me feel a bit of a failure to be honest. It did however come to time where we were both feeling the need to lay down roots, to get off the boats and enter the real world, initially we had hoped for one more season but as fate would have it we departed from one life in the fast lane to settling in George in September 2012. Johannes and I were both working on yachts and traveling around the world on these amazing boats working for extremely influential world leaders. If Someone Offers you an Amazing Opportunity and you are Not Sure how to do it….Say YES and Learn how to do it Later. Six Years ago Johannes and I started on a very tough and rewarding journey, we really had no idea how building a business would change us, challenge us and also strengthen us. We believe in Local, Healthy Food and most importantly we feel we are Building a Community not just a Business. We are primarily an online Farmers Market, a place where good local food comes together on one platform, making it easier to buy from. This journey started for us on the 6th of May 2013, the date we decided to buy a small and not too successful company and make it our own, to grow it and to make it a success.
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